Contact is king
All that can simplify, help and trigger a contact will become increasingly important in the very next months.
That’s why Facebook is pushing the gradual introduction of scannable profile codes via Messenger: simply by scanning my face below you can chat directly with me through the app Messenger.
The Messenger Code has been launched for Pages about a month ago and is paving the way for bots and automation.
At a first glance, I was skeptical about bots: how will a machine give a personal touch, no matter how deep the machine learning has been done?
For social customer care, the 101 contact is a crucial part of the relationship, to be managed very carefully.
After some research, I’m now convinced that bots can be useful to support the contact – and not to replace it – saving some time from purely “time-consuming”activities.
Greetings and welcome messages with an appropriate tone of voice and a freebie, when applicable, can save valuable time to be invested later for building the relationship.
Talking about creating contacts, I really liked this product of Moo: it’s a business card with NFC integrated circuit, that can trigger a measurable action via smartphone, linking to a website, social page, Spotify playlist, and GPS map.
“Do I really need all this digital stuff?”
The contact between people is one of the drivers for business and otherwise so everything that simplify this relationship is welcome.
Credits featured image: Ed Gregory