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You are here: Home / Digital Marketing / The value of Ad-Freedom
The value of Ad-Freedom

September 21, 2015 By md

The value of Ad-Freedom

While Safari iOS 9 integrates ad-block, Amazon is collecting pre-orders for the cheapest tablet ever, Kindle Fire, that will be sold at two different prices, starting from 59.99 € – 49.99 £.

Wow, so everyone can afford a brand new and reliable tablet?

This price discrimination is not related to technical specs, as I supposed when I first saw the product.
Instead, the cheapest version includes special offers, while the other one is ad-free.
Moreover, in the UK there’s a six-pack promocode, buy 5, get 1 free, maybe suitable for educational purposes.
“The discount is valid only for the value of one Fire tablet with Special Offers (£49.99).”
The value of Ad-Freedom is 10 £ – 15€ /per item.
Fire tablet

Some time ago we used to say:
‘If You’re Not Paying, You’re The Product’

Are we shifting from the freemium model – free with advertising, premium without it – to a new model: cheaper with advertising, more expensive without it ?

Filed Under: Digital Marketing

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